Social Media Breakfast | Singapore

This is the data collected from the feedback form. Note that sample size is very small (n=15), so take what you read with a pinch of salt…

First up, most people did feel that the discussion was geared towards beginner social media users, and no one felt it was aimed at experienced social media users. So at least in terms of fulfilling that goal, we were on track.

SMB6 Feedback: Demographics

Another thing that was clear? People didn’t like SMB6 quite as much:

SMB6 Feedback: Rating

Some ones, some twos, lots of threes, no fours or fives. Average rating of 2.13.

On what the audience thought was good (note: I did try to categorise them as conveniently as possible):

SMB6 Feedback: Positive

Interestingly enough, people liked the networking/socialising, which was how SMB1 and SMB2 were structured (ie without a panel and/or formal discussion). Does this mean anything?

And on what people didn’t like (again, same thing with the categorisation):

SMB6 Feedback: Negative

I don’t think this is really surprising feedback. Well actually “too crowded” is interesting feedback cos obviously more people could be interpreted as a plus too.

Here’s where things get interesting. Looking at some verbatim quotes, I’m beginning to see hints of why people who liked the 2008 SMBs and people who didn’t like the 2008 SMBs are pretty much split down the middle.

Positive

• Good food
• Can see you made the effort to diversify your panel
• Ideas tossed out. They were hard questions too. Getting valuable insight from the panelists.

Negative

• The food was bad
• Topics were not in-depth enough and not thoroughly discussed
• Content was too shallow

It seems there really are two sides to the SMB coin.

I guess moving forward, the things we can easily fix are the space and sound, and hopefully with those two restrictions out of the way, we can work on the other stuff as well.

I’m sure content is an iffy subject. It does tend to be hard for us to come up with discussion topics because who knows what the audience wants? Certainly from this feedback it seems different segments want different things.

So as always, we’re open to suggestions for discussion topics from the community (though we rarely get any). If you felt the discussion this time round wasn’t very good, what topic would be more relevant? That said, do keep in mind we still want to keep SMB beginner-friendly.

Thoughts on the data?